Facebook Digital Marketing Associate

University of Leicester
BSc (Hons) Computer Science Alumni
20th July 2018
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Facebook Digital Marketing Associate

Social Media

Social Media Certification

I’m really happy to have passed the Facebook Digital Marketing Associate certification exam today!

This qualifies me to work with Facebook Ads, Digital Marketing, Social Media Marketing, and much more!

A number of my clients require these services from me, so it should be very useful!


The Value of Facebook (8%)

  • Identify the different Products that make up the Facebook family of apps and services
  • Communicate the value proposition of the Facebook family of apps and services for businesses

Establish Platform Presence (13%)

  • Identify the steps to establish a business presence on Facebook and Instagram
  • Explain the process to set up an ad account
  • Identify mobile creative best practices

Advertising Fundamentals (25%)

  • Identify the difference between an ad and a page post
  • Identify the structure of a Facebook campaign
  • Explain the importance of matching business goals to Facebook campaign objectives
  • Communicate the value of the Facebook Pixel
  • Explain the way Facebook charges for ads and where the ads are shown
  • Identify how Facebook protects user data privacy and common ad policies

Create and Manage Ads (46%)

  • Explain the differences between the tools available to create and manage ads
  • Identify settings available at the campaign, ad set, and ad level
  • Determine the Facebook campaign objective to achieve business goals
  • Identify target audience capabilities
  • Given a scenario, determine the appropriate ad formats
  • Identify budget and scheduling options
  • Determine the relationship between budget and estimated results

Reporting (8%)

  • Identify campaign results through ads reporting
  • Explain how to measure the success of a campaign

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